Want a side of AI fries with that?
Lunchbox, a restaurant management software company, has introduced a free AI-powered food photo generator that uses OpenAI‘s text-to-image tool DALL-E 2 to help restaurants produce pictures for their digital menus and food apps like UberEats and DoorDash.
AI Food Photos Are Delivering For Restaurant Owners
The AI tool allows users to generate content by describing what they’re searching for in a food photo, and it aims to help restaurants boost sales. Since its launch in January, the tool has generated 175 million AI photos for an undisclosed number of brands.
The company’s CEO, Nabeel Alamgir, told Business Reporter that the tool fills in gaps for restaurants that don’t have access to professional food photography. The tool uses a small fee per query paid to OpenAI, but Lunchbox is not able to track which restaurants or brands are using the tool.
Food Photos Are Good For Business
The food photos generator was launched to provide small and new restaurants access to the very same tools that bigger platforms offer for a fee. Restaurants that add pictures to their menu items receive upwards of 70% more orders and 65% higher sales compared to restaurants that do not, according to Alamgir who cited Grubhub data. Delivery apps such as UberEats and DoorDash also insists on good photography, and rejects photos on their app that do not “properly represent the item.”