According to a new report on DigiTimes, a growing interest in generative artificial intelligence (GenAI) catalyzed by OpenAI’s ChatGPT has led major tech to re-evaluate how they develop the technology, and ensure that OpenAI’s partner Microsoft does not maintain its lead in AI.
Apple and Tesla are noted in the report as two companies said to be reconsidering their approach to AI.
The report suggests that Apple may need to step up its efforts to develop the necessary software to take advantage of its Neural Engine, which could spur the development of next-generation CPUs optimized for AI operations.
Apple has mostly stayed out of the race to develop generative AI tools until now. While the company recently held its annual AI summit for employees, the sessions reportedly focused on healthcare, privacy, and computer vision, rather than on its own generative AI technologies.
Any efforts by a company such as Apple in the AI space – along with recent related and rumoured moves by Meta and Amazon – could lead to increased innovation and competition with Microsoft, and push AI tech forward at a more rapid pace.