How To Use AI To Improve Your Email Marketing Campaigns and Increase Conversions

Use AI To Improve Your Email Marketing
Use AI To Improve Your Email Marketing

Email marketing is an essential component of any digital marketing strategy. With 2023 suddenly becoming the year of AI, savvy marketers like you can now use AI to improve your email marketing AI-powered tools. Products seem to be emerging daily that can help optimize campaigns and achieve better results — but you just have to know where to look!

Here, The Dept of Next explores a few ways in which AI can improve your email marketing campaigns and increase conversions, with some great examples. Check the following suggestions, and put them to work before your next salary review.

Use AI To Improve Your Email Marketing

1/ Personalization at scale

Personalization is key to the success of any email marketing campaign. With AI, marketers can personalize email content, subject lines, and CTAs (Call-to-Actions) at scale, based on customer data, behavior, and preferences. For instance, Phrasee is an AI-powered copywriting tool that analyzes customer data and creates compelling email subject lines, copy, and CTAs that resonate with your audience. This tool has shown to increase open rates by up to 31%, click rates by up to 38%, and conversions by up to 68% for some of its clients.

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Phrasee in action.

2/ Predictive Analytics

AI-powered predictive analytics can help marketers identify patterns, trends, and insights from customer data and use them to create hyper-targeted email campaigns. For example, Adobe Campaign uses AI to analyze customer data and predict which customers are most likely to convert or churn. This information can help marketers create targeted campaigns that reach the right customers with the right message at the right time.

3/ Automation

AI can also automate email sequences, saving time and increasing efficiency. With AI-powered tools like Drip, marketers can create email sequences that are triggered by customer behavior or actions. For example, if a customer abandons their cart, Drip can send a follow-up email with a discount code to incentivize them to complete their purchase. This automation not only saves time but also ensures that customers receive timely and relevant messages, increasing the likelihood of conversions.

4/ A/B Testing

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An A/B test with AB Tasty.

A crucial component of email marketing campaigns, A/B testing can be time-consuming and challenging to do manually. With AI-powered testing tools like AB Tasty, marketers can quickly test multiple variations of email subject lines, copy, and CTAs to identify the most effective ones. For example, using AB Tasty’s AI-powered A/B testing, British fashion retailer ASOS saw a 7% increase in revenue per visitor and a 3.3% increase in click-through rates. This shows that AI-powered A/B testing can significantly improve email marketing campaigns, leading to better conversions and increased revenue.

It’s no secret that AI is rapidly transforming digital marketing. Marketers can create personalized, hyper-targeted, and automated email campaigns that engage with customers and increase conversions. If you’re feeling behind and looking for some help levelling up your AI toolset, drop us a note and The Dept’s team of experts can get in touch on a custom consulting plan.

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